Big Wigs Bakery's town-centre shop sits on Exeter Road, just off the Square and a few minutes' walk from the Lower Gardens and the seafront, handy for a pastry and coffee before or after a walk along the front.
What's on the counter
The counter is built around a serious doughnut selection, raspberry jam, custard, chocolate and rotating specials among them, plus cinnamon buns, fresh bread and daily cakes. Beyond the sweet stuff, the shop turns out a well-reviewed beef brisket roll and other savoury bakes for lunch, alongside proper coffee. There's a genuine range of vegan, dairy-free and gluten-free options too, though the kitchen isn't a dedicated allergen-free space, so it's worth flagging any allergy to staff.
Part of a small local chain
This branch is one of several under the Big Wigs name. The bakery began at Tuckton and has since grown to Westbourne, Highcliffe and this town-centre shop on Exeter Road, each a separate outlet of the same independent, family-run business rather than a national chain.
Good to know
It's a compact, counter-service spot rather than a sit-down restaurant, geared towards takeaway coffee and bakes or a quick lunch. Reported hours run from around 8am to mid-afternoon, shorter on Sundays, though it's worth checking with the shop directly if timing matters, as bakery hours can vary with stock and season.
Grab something to eat here before exploring more of the town centre in our things to do guide, or browse further cafés and restaurants in our food & drink guide.