Perched above the bay on Bournemouth's West Cliff, The Nici is a laid-back luxury hotel that opened under this name in 2023, following a complete refurbishment and rebrand of the site's previous incarnation, the Savoy Hotel. The result leans into a bright, coastal-resort look, with the sea and West Cliff's clifftop gardens both close at hand.
The rooms
There are more than 80 refurbished rooms and suites, ranging from cosy doubles to family rooms and sea view suites looking out over Poole Bay. Interiors favour a contemporary, breezy style over anything fussy, and the mix of room types suits couples on a short break as well as families settling in for longer.
Facilities & dining
The showpiece is a 30m heated outdoor pool with a cabana area and fire pits, alongside the NICI Spa, which adds an indoor pool, sauna, steam room and jacuzzi. There's also a gym and treatment rooms. Two in-house restaurants cover dining: South Beach for all-day meals and cocktails, and Old Harry Rocks for a more relaxed, beach-inspired menu.
Location
West Hill Road sits on the West Cliff, one of Bournemouth's most sought-after seafront addresses, a short walk from the clifftop gardens and the paths down to the beach, with the town centre a little further on foot. Pet-friendly rooms and accessibility features including lift access and ground-floor bathrooms are available, worth confirming when you book. Browse more places to stay across the resort on our accommodation guide.
